Marketing Day

One thing authors come to realize pretty quickly is that their books aren’t going to sell unless they spend a goodly amount of time promoting them. How does that work with actually writing new projects? Short answer: You can’t do everything, and something’s gotta to give.

I’ve been wrestling with this dilemma for a long time, especially since a whole lot of my time is dedicated to running Sheaf House, which includes acquiring, editing, and doing production on our projects, not to mention marketing and all the administrative stuff. What’s suffered in the past is the author side of my persona: promoting myself and my books and, consequently, generating sales. You have to have sales in order to keep a series going, so from now on I’m going to set aside dedicated time each week to turn that around. Realistically that’s going to cut into my actual writing time on new projects I have coming up, but unless I can expand my fan base there won’t be any reason to keep on writing or money to publish the books.

Part of my efforts is going to be to update this blog more often. So expect to see fewer and shorter gaps between posts in the future. I can’t guarantee that the daily grind won’t throw a monkey wrench in my schedule from time to time, but I’m going to try. Seriously.